Make the Right Choice
Amplify is Focused on Driving Results + Value
Who We Are
A Specialty Firm
Amplify is a boutique firm specialized in commercial transactions, corporate, financings and IP primarily for technology and life sciences/biotech clients.
Committed to Excellence
We pride ourselves in our deep subject matter expertise and our ability to drive business objectives through cost-effective legal services.
Dedicated to Clients
We develop long term relationships with clients that allow us to focus on delivering customized and efficient services and achieve client goals.
Our Values
Our values create the fabric of our culture and the baseline of who we work with clients.
Service
A great client service experience defines us
Commitment
Value each and every client and transaction
Simplicity
Don't overlawyer transactions or deals
Expertise
Expert advice in focused practice areas
Cost Effectivness
Flexible and cost effective billing solutions
What Clients Say
David Bultema, Vice President
It has been a pleasure working with Amplify. The results before and after were night and day. We went from high rates with numerous individuals working on a project to working almost entirely with Amplify and Andrew. He made the legal review process very organized and efficient which made it so much more useful for us when we meet with others and the counterparty.
Michael Hallinan, Co-Founder
Amplify exceed every expectation we had of a law firm. Andrew provided true legal leadership that added real value to our company and helped us grow our business. He was not just an effective attorney but a valued business advisor who became an integral part of our team.
Q Hardy, President
Amplify has been an invaluable resource to me and my early stage technology start-up. From day one they been incredibly responsive, and have repeatedly gone out of their way to explain complex concepts with the patience and expertise of a seasoned veteran. More importantly, they understand the process of building a technology company.
Our Team
Partner
Practice Areas:
Commercial Transactions
- Technology Transactions
- Life Sciences Transactions
Software / SaaS
Corporate
Startups
Financings / Investments
Intellectual Property
Media
Andrew has two decades of experience advising leading companies on technology, commercial, IP, start-up, media and corporate matters. Andrew founded Amplify after advising clients at Arnold & Porter LLP and Wilson, Sonsini, Goodrich & Rosati, P.C. and counsels businesses ranging in size from Fortune 500 companies to entrepreneurs and start-up companies.
A dynamic attorney with broad business experience in the technology, commercial/professional services, software/hardware, new media, online/e-commerce, finance and health care/biotech industries, Andrew is recognized as a valued advisor and problem solver with exceptional analytical, interpersonal and leadership skills. He has an extensive background in managing and negotiating complex transactions creating significant value and measurable results for clients.
Andrew brings significant project management, negotiation, value creation and analytical skills from high level representations (including Verisign, Aol, Goldman Sachs, Merck), as well as a strong background in corporate and operational compliance and legal risk management. He has co-founded numerous startups in tech and commercial industries. In addition, Andrew also has technical experience in open source software licensing, game theory, algorithm and product design and product development management.
Andrew graduated from the College of William & Mary School of Law (Order of the Coif - top 4% of class) with numerous honors and holds both a BA and BBA from the College of William & Mary in Government and Finance (cum laude). Andrew is admitted to practice in Virginia.
Melinda Freyfogle
Counsel
Practice Areas:
Commercial Transactions
- Technology Transactions
- Life Sciences Transactions
Software / SaaS
Corporate
Startups
Financings / Investments
Intellectual Property
Melinda has over a decade of diverse transactional experience, with a focus on Corporate and Intellectual Property transactions. She has represented clients ranging from startups to Fortune 100 companies, and clients operating in a variety of industries, including pharmaceutical, medical device, technology, software, media, non-profits, publishing and government contracting companies.
Melinda’s Intellectual Property practice focuses on technology-related transactions and the development, protection, transfer and commercialization of intellectual property assets. Her experience in this area includes drafting and negotiating licensing arrangements, outsourcing arrangements, clinical trial agreements, research collaborations, joint venture arrangements, reseller and distribution agreements, development and service agreements, technology transfer arrangements, intellectual property assignment agreements, software as service arrangements, employment-related agreements and general commercial transactions. In this capacity, she has particularly concentrated on life sciences transactions. Her Corporate practice focus on mergers and acquisitions, private equity investments, capital raising transactions, and corporate governance. She has helped clients in all stages of the corporate life cycle, including matters ranging from corporate formation and daily governance, to the structuring of financing transactions, to exit transactions and dissolutions. Melinda also has experience with intellectual property and technology licensing aspects of corporate transactions and related due diligence matters.
Melinda graduated from the College of William & Mary School of Law, where she served as an Editor on the William & Mary Law Review. She also holds a B.A. from the University of Pennsylvania in International Relations. Prior to joining Amplify, Melinda worked in the Corporate and Intellectual Property practice groups of Arnold & Porter Kaye Scholer. Melinda is admitted to practice in Colorado and Virginia.
In her free time, Melinda enjoys spending time with her family, cooking, hiking and exploring beautiful Colorado.
Ernest Norman
Advisor
Ernie is an accomplished counselor with broad legal and management experience in banking, financial services, technology, manufacturing, and services businesses, as well as in private practice. Ernest has held senior management (CxO) and General Counsel positions at public companies and large private companies where he focused on driving business results and working with other business leaders to drive growth and mitigate risk. Ernie is retied from active practice but advises Amplify on internal matters.
Ernie held positions as Chief Administrative Officer and General Counsel at Valiant Brands, General Counsel at Trico Products (then NASDAQ), Vice President and General Counsel of Goldome Bank (NYSE - then the country's 13th largest bank), Chief Counsel and Director at Greatbatch Technologies (NASDAQ). He has represented these companies collectively through multiple IPOs, mergers and acquisitions, private equity investments, compliance audits, corporate reorganizations and many other legal and business matters.
Ernie is recognized as a valued business advisor and problem solver with exceptional organizational and administrative expertise. He has extensive background in corporate governance, litigation management, complex business transactions (domestic and international), investor relations, ethical awareness, and regulatory enforcement and compliance.
Ernie graduated from the University of Buffalo School of Law and obtained his BA from UB as well. He has been President of the Erie County Bar Association and held executive and board positions at many local organizations and associations. He teaches on the Faculty of the University of Buffalo. He is admitted to practice in New York.
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